Why not have your page all flash?

A: A good user interface (which, essentially, is what a web page actually is) should not require the user to have to "turn" any pages or scroll down to see more information. Unfortunately, the Internet is not at the stage where fitting all content in the initial view is easy or cheap.Additionally , you must always consider what the average person is accostomed to. Everyone is familiar with site such as Amazon, CNN.com, Facebook, etc., and all require people to scroll down to see more of the front page content.

There are ways in which to confine content into a non-scrolling window. This is done with authoring engines known as "Flash" and "xml". These pages are very sophisticated and tend to be very impressive looking. Here is a perfect example of the flash/non-scroll style website: http://flashden.net/item/full-xml-website-v3/full_screen_preview/9023. It's impressive and extremely dynamic. Mostly, more web-savvy and experienced people enjoy this layout a lot. It's very "Hollywood" and very slick. However, there many drawbacks to this layout. These interfaces actually confuse and frustrate the average Internet user, and  this technology is somewhat inflexible. If you wanted to change a particular aspect of that cool-looking site, it would take more time and effort to implement that change than with a more traditional scrolling site. There is also no guarantee everyone will actually be able see the site the way you intend them to. These sites rely on extra, less reliable code to run. Some of these codes, like JavaScript and Flash are considered to be "unstable". Optimally, you want every aspect of your site to function just as it should. Imagine you run a site where people actually buy things from you. Do you want to take a chance that someone interested in buying something from you can't get a link they're clicking on to work? This is why we don't see Ebay, Amazon, Overstock and other online merchants (who certainly would have no problem affording a flash/non-scroll style website) using it. Doing so would actually alienate existing customers while simultaneously deterring new ones. Why, then, do most entertainers and Hollywood movies use these kind of cool, click sites? That's another frequently asked question. The answer is, simply, they can get away with it. If John from Montana can't get the new X-Men movie website to load properly, he's still going to see the movie and will most likely assume it's his computer that's not working right. If he wanted to purchase goods/services or familiarize himself with someone/something he's never heard of and he couldn't get the site to function, John from Montana will blame you, talk negatievly about you, and go somewhere else. Accepting the "scroll factor" is just a good, old-fashioned mixture of psychology, statistics and risk management. A website is a numbers game. Play it safe when it comes to functionality.